1Information We Collect

1.1 Personal Information

We collect personal information you provide directly, including:

• Name, email address, phone number
• Business information (for Tenants)
• Address and contact details
• Payment and billing information
• Account credentials and preferences

1.2 Usage Data

We automatically collect information about your use of our Service:

• IP addresses and device information
• Browser type and version
• Pages visited and time spent
• Appointment and booking data
• Communication preferences

1.3 Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content.

2How We Use Your Information

We use collected information to:

• Provide and maintain our Service
• Process transactions and send confirmations
• Send service-related communications
• Improve our platform and user experience
• Comply with legal obligations
• Prevent fraud and ensure security

3SMS/Text Messaging and TCPA Compliance

3.1 SMS Data Collection and Use

When you provide your phone number, we collect and use it to:

• Send appointment-related notifications
• Deliver time-sensitive service updates
• Provide customer support
• Send promotional messages (with separate opt-in)

3.2 SMS Service Providers

We work with third-party SMS providers who help deliver messages. These providers:

• Process phone numbers securely
• Deliver messages on our behalf
• Maintain delivery logs for compliance
• Do not use your information for their own purposes

3.3 Your SMS Rights and Controls

You have complete control over SMS communications:

• Opt-Out: Text STOP to any message to unsubscribe
• Help: Text HELP for support information
• Frequency: Message frequency varies (typically 2-5 messages per appointment)
• Charges: Message and data rates may apply

4Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third-party service providers:

• Stripe: Payment processing and Connect services
• Email Services: Transactional and marketing communications
• SMS Providers: Text message delivery services
• Analytics: Usage analysis and platform optimization

4.2 Business Relationships

Within our platform:

• Client information is shared with relevant Tenants for appointment purposes
• Tenants can access their clients' booking and contact information
• Staff can access appointment data within their assigned locations

4.3 Legal Requirements

We may disclose information when required by law, legal process, or to protect our rights and safety.

5Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security audits and monitoring
• Access controls and authentication requirements
• Employee training on data protection
• Secure storage of phone numbers and communication logs

6Data Retention

We retain personal information for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements
• Maintain SMS opt-out records as required by law

7Your Rights and Choices

7.1 Access and Correction

You can access and update your personal information through your account settings.

7.2 Communication Preferences

You can manage your email and SMS preferences in your account or by following unsubscribe links.

7.3 Data Portability

Upon request, we can provide your data in a portable format.

7.4 Account Deletion

You may request account deletion by contacting our support team.

8Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10California Privacy Rights

California residents have additional rights under the CCPA:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

11GDPR Compliance

For EU residents, we comply with GDPR requirements:

• Lawful basis for processing
• Data subject rights (access, rectification, erasure, portability)
• Data protection by design and default
• Breach notification procedures

12Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

13Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or platform notification.

14Contact Information

For privacy-related questions or requests, contact us:

15Specific Data Processing Activities

Data Category	Purpose	Legal Basis	Retention Period
Account Information	Service provision	Contract performance	Duration of account
Phone Numbers	SMS communications	Consent	Until opt-out + legal requirements
Payment Data	Transaction processing	Contract performance	7 years (tax law)
Usage Analytics	Service improvement	Legitimate interest	2 years
Marketing Data	Promotional communications	Consent	Until withdrawal
SMS Opt-Out Records	Compliance with TCPA	Legal obligation	5 years minimum